5 thoughts on “What is the prospect of the development direction of community group purchase in 2020?”
Mathew
The prospect is optimistic! There are more than 500 cities and more than 2,000 counties across the country. It has a trillion -level market and the development of community group purchases. The big gameplay in the future will be possible in the direction of scale, financing, mergers and acquisitions. There is a great prospect of developing vertical categories and monopolizing local regions around the area. There will be a number of regional giants coexisting. Community group purchase is also an opportunity for offline traditional retail chain. The community group purchase is aimed at the 40 trillion retail market, and the market capacity is large enough. Moreover, the community group purchases are mostly based on the demanded fresh as the basic product. The national expansion is fast, but there is still a great opportunity for regional entrepreneurs.
The first- and second -tier cities because of the pressure of mortgage car loans and cash loans, and there is no extra money to support consumption upgrades. Each of them began to shrink and diet and prepare for winter. The economic pressure of third- and fourth -tier cities is relatively small, and the pace of life is slow. Female -based people who can master household consumption decisions are relatively higher than those in the first- and second -tier cities. According to CEIC data, daily expenditure, high diet and shopping proportion, which is consistent with the performance of first -tier cities, but housing expenditure is 18.3 percentage points lower than first -tier cities. Many, this is undoubtedly a hotbed for community group purchases. Ip, the proportion of mobile Internet users in third- and fourth -tier cities is also growing, providing a good market foundation for community group purchase. According to the China Internet Database, in 2018, China Mobile Internet users 'city distribution, 3 and fourth -tier mobile netizens accounted for 55%, user growth rate is fast (third -tier and below netizens' user growth rates reached 17%), third- and fourth -tier users became mobile users became mobile. The new Internet increasing traffic is an important source of traffic, so third -tier and fourth -tier cities are the last traffic blue ocean of the Internet. -For more data, refer to the "China Online Group Purchase Industry Market Research and Investment Forecast Analysis Report".
There are three important elements in the process of community group purchases in the process of operation, namely traffic, services, and supply chains. Among them, traffic is the premise, and the service is the key. The supply chain is a guarantee. If you want to obtain long -term development, the operation of community group purchase needs to pay attention to the following. Nine major points:
1. Flow acquisition
The first batch of seed users acquisition, there are many ways, mainly divided into money or no money, money with money, rich money You can order some products, attract consumers in a low price or loss -making manner, add customer service WeChat, and send a leaflet with no money to add a mouth!
2. flow operation
The first batch of seed users can pull up the community to activate consumers, and then try to open a group. The service must be guaranteed. At least it must exceed the expectations of consumers. Only in this way, after several consumption, can consumers introduce customers and fission!
3. flow maintenance
community group purchase is a business mechanism based on the relationship between acquaintances and semi -acquaintances. For example, a aunt is a square dancer in the community (Opinion Leader ), Very satisfied with your service, then you should talk to her more, understand and meet her consumer needs, and may get dozens of aunts customers after they are familiar!
4. Good goods are not expensive
The community is generally family -oriented, there are more free time, or those who are more concerned about the price are generally female consumers, for goods The quality and price are very sensitive, so the quality of the product must be good, the price is slightly cheaper than other places, or the service is better!
5. Services stable
community group purchases to open groups according to the frequency of consumption. For example, you make fruit, then you can open a group every two or three days. If you If you sell vegetables, you can start a group every day, and in the process of opening a group, you must respond to consumers in time, and finally concentrate on a time period!
6. After -sales guarantee
The community group purchase is based on the community as the customer base and the WeChat community as the carrier. Once the customer's problem cannot be solved well, it may lead to losing a large group of users, and those who have good service can also get more users!
7. Partners' maintenance When you are still doing things, of course, to safeguard the interests of the partner and get bigger. Maintain the interests of the partners, otherwise the head of the group may also bring community consumers to the embrace of your competitors!
8. Supply chain management The strength of the supply chain not only determines whether you can get good products, just need products, but also whether you can get a lower price because you can get a lower price because you can get a lower price because you can get a lower price because you can get a lower price because you can get a lower price because you can get a lower price because The price is the most important card in community group purchase competition. He directly determines that you have the ability to get daily operations from traffic to expanding scale! 9. Information management system The current development of community group purchases is not intelligent enough, and the status of fresh e -commerce companies on the head is not very good. Various small teams are also in siege. However, in terms of order management, warehousing management, procurement, sorting, distribution, settlement, payment, etc., large -scale large -scale funds are required, and the advantages of small teams are not large!
As a new retail model of community e -commerce and community, community group purchases have shown huge innovative advantages at multiple levels: First, community group purchase is a pre -sale model. Members' payment is to directly enter the platform account of the platform. among. Secondly, the cost of obtaining customer acquisition is low. Compared with the cost of acquisition costs of dozens of yuan on the line of e -commerce companies such as Taobao, JD.com, the cost of acquisition of community group purchase is simply insignificant. Finally, the expansion of community group purchases is very strong. The head of the group is usually convenient shop owners, Baoma, etc. Compared with traditional e -commerce, users' stickiness and stability will be stronger. Expansion is very fast, and it can be expandable. , driven by these advantages, this model has been singing all the way in the past two years. For example, the head platforms such as the preferred selection, the Meijia buying vegetables, the enjoyment of the food, the Shihui group, the selection of the same Chengcheng life, and the selection of Koala have all settled in it. In as a whole market, in the e -commerce industry, the duration of the goods has always been the most headache for merchants and buyers, and community group purchases are not only cheaper, but also do not have to worry about the problem of delivery. Because the community has always been bigger, community group purchase is naturally a rich market. The community group purchase in 2020 will not lose the market because the headpiece troops leave. The departure of the header troops only divides its cakes, but allows many small community group buying to get the market. In 2020, the community group purchase market is very large, and various new differentiated gameplay is also mature. Players of different styles and resource bases You can find your own gameplay in the market!
As a vanguard of new retail, community group purchase is obviously not only an Internet air outlet, but also according to the current data, community group purchase is still developing rapidly, which means that the prospects are bright and the market potential is huge. First of all, the community group purchase is adopted by the pre -sale model, and the membership of the membership is directly into the account of the platform. Secondly, the cost of obtaining customer acquisition is low. Compared with the cost of acquisition costs of dozens of yuan on the line of e -commerce companies such as Taobao, JD.com, the cost of acquisition of community group purchase is simply insignificant. Finally, the expansion of community group purchases is very strong. The head of the group is usually convenient shop owners, Baoma, etc. Compared with traditional e -commerce, users' stickiness and stability will be stronger. Expansion is very fast, and it can be expandable.
The Buku Bird Community Group Purchase through social tools such as WeChat is opened for group sales, and the daily needs of people in the same community people will be handed over to a new type of community consumption model for the platform merchant group chief platform distribution staff. The community residents can place an order through the platform group purchase mall, and the platform integrates community orders. Home/self -mentioned point) self -mention. The platform party connects the role of the head, driver, supplier, and other characters through the procedures. The group purchase of the cloth birds is very good. Many companies have cooperated with the cloth birds.
The prospect is optimistic! There are more than 500 cities and more than 2,000 counties across the country. It has a trillion -level market and the development of community group purchases. The big gameplay in the future will be possible in the direction of scale, financing, mergers and acquisitions. There is a great prospect of developing vertical categories and monopolizing local regions around the area. There will be a number of regional giants coexisting. Community group purchase is also an opportunity for offline traditional retail chain. The community group purchase is aimed at the 40 trillion retail market, and the market capacity is large enough. Moreover, the community group purchases are mostly based on the demanded fresh as the basic product. The national expansion is fast, but there is still a great opportunity for regional entrepreneurs.
The first- and second -tier cities because of the pressure of mortgage car loans and cash loans, and there is no extra money to support consumption upgrades. Each of them began to shrink and diet and prepare for winter. The economic pressure of third- and fourth -tier cities is relatively small, and the pace of life is slow. Female -based people who can master household consumption decisions are relatively higher than those in the first- and second -tier cities. According to CEIC data, daily expenditure, high diet and shopping proportion, which is consistent with the performance of first -tier cities, but housing expenditure is 18.3 percentage points lower than first -tier cities. Many, this is undoubtedly a hotbed for community group purchases.
Ip, the proportion of mobile Internet users in third- and fourth -tier cities is also growing, providing a good market foundation for community group purchase. According to the China Internet Database, in 2018, China Mobile Internet users 'city distribution, 3 and fourth -tier mobile netizens accounted for 55%, user growth rate is fast (third -tier and below netizens' user growth rates reached 17%), third- and fourth -tier users became mobile users became mobile. The new Internet increasing traffic is an important source of traffic, so third -tier and fourth -tier cities are the last traffic blue ocean of the Internet.
-For more data, refer to the "China Online Group Purchase Industry Market Research and Investment Forecast Analysis Report".
There are three important elements in the process of community group purchases in the process of operation, namely traffic, services, and supply chains. Among them, traffic is the premise, and the service is the key. The supply chain is a guarantee. If you want to obtain long -term development, the operation of community group purchase needs to pay attention to the following. Nine major points:
1. Flow acquisition
The first batch of seed users acquisition, there are many ways, mainly divided into money or no money, money with money, rich money You can order some products, attract consumers in a low price or loss -making manner, add customer service WeChat, and send a leaflet with no money to add a mouth!
2. flow operation
The first batch of seed users can pull up the community to activate consumers, and then try to open a group. The service must be guaranteed. At least it must exceed the expectations of consumers. Only in this way, after several consumption, can consumers introduce customers and fission!
3. flow maintenance
community group purchase is a business mechanism based on the relationship between acquaintances and semi -acquaintances. For example, a aunt is a square dancer in the community (Opinion Leader ), Very satisfied with your service, then you should talk to her more, understand and meet her consumer needs, and may get dozens of aunts customers after they are familiar!
4. Good goods are not expensive
The community is generally family -oriented, there are more free time, or those who are more concerned about the price are generally female consumers, for goods The quality and price are very sensitive, so the quality of the product must be good, the price is slightly cheaper than other places, or the service is better!
5. Services stable
community group purchases to open groups according to the frequency of consumption. For example, you make fruit, then you can open a group every two or three days. If you If you sell vegetables, you can start a group every day, and in the process of opening a group, you must respond to consumers in time, and finally concentrate on a time period!
6. After -sales guarantee
The community group purchase is based on the community as the customer base and the WeChat community as the carrier. Once the customer's problem cannot be solved well, it may lead to losing a large group of users, and those who have good service can also get more users!
7. Partners' maintenance
When you are still doing things, of course, to safeguard the interests of the partner and get bigger. Maintain the interests of the partners, otherwise the head of the group may also bring community consumers to the embrace of your competitors!
8. Supply chain management
The strength of the supply chain not only determines whether you can get good products, just need products, but also whether you can get a lower price because you can get a lower price because you can get a lower price because you can get a lower price because you can get a lower price because you can get a lower price because you can get a lower price because The price is the most important card in community group purchase competition. He directly determines that you have the ability to get daily operations from traffic to expanding scale!
9. Information management system
The current development of community group purchases is not intelligent enough, and the status of fresh e -commerce companies on the head is not very good. Various small teams are also in siege. However, in terms of order management, warehousing management, procurement, sorting, distribution, settlement, payment, etc., large -scale large -scale funds are required, and the advantages of small teams are not large!
As a new retail model of community e -commerce and community, community group purchases have shown huge innovative advantages at multiple levels: First, community group purchase is a pre -sale model. Members' payment is to directly enter the platform account of the platform. among.
Secondly, the cost of obtaining customer acquisition is low. Compared with the cost of acquisition costs of dozens of yuan on the line of e -commerce companies such as Taobao, JD.com, the cost of acquisition of community group purchase is simply insignificant.
Finally, the expansion of community group purchases is very strong. The head of the group is usually convenient shop owners, Baoma, etc. Compared with traditional e -commerce, users' stickiness and stability will be stronger. Expansion is very fast, and it can be expandable.
, driven by these advantages, this model has been singing all the way in the past two years. For example, the head platforms such as the preferred selection, the Meijia buying vegetables, the enjoyment of the food, the Shihui group, the selection of the same Chengcheng life, and the selection of Koala have all settled in it.
In as a whole market, in the e -commerce industry, the duration of the goods has always been the most headache for merchants and buyers, and community group purchases are not only cheaper, but also do not have to worry about the problem of delivery. Because the community has always been bigger, community group purchase is naturally a rich market. The community group purchase in 2020 will not lose the market because the headpiece troops leave.
The departure of the header troops only divides its cakes, but allows many small community group buying to get the market. In 2020, the community group purchase market is very large, and various new differentiated gameplay is also mature. Players of different styles and resource bases You can find your own gameplay in the market!
As a vanguard of new retail, community group purchase is obviously not only an Internet air outlet, but also according to the current data, community group purchase is still developing rapidly, which means that the prospects are bright and the market potential is huge.
First of all, the community group purchase is adopted by the pre -sale model, and the membership of the membership is directly into the account of the platform.
Secondly, the cost of obtaining customer acquisition is low. Compared with the cost of acquisition costs of dozens of yuan on the line of e -commerce companies such as Taobao, JD.com, the cost of acquisition of community group purchase is simply insignificant.
Finally, the expansion of community group purchases is very strong. The head of the group is usually convenient shop owners, Baoma, etc. Compared with traditional e -commerce, users' stickiness and stability will be stronger. Expansion is very fast, and it can be expandable.
The Buku Bird Community Group Purchase through social tools such as WeChat is opened for group sales, and the daily needs of people in the same community people will be handed over to a new type of community consumption model for the platform merchant group chief platform distribution staff.
The community residents can place an order through the platform group purchase mall, and the platform integrates community orders. Home/self -mentioned point) self -mention. The platform party connects the role of the head, driver, supplier, and other characters through the procedures. The group purchase of the cloth birds is very good. Many companies have cooperated with the cloth birds.