3 thoughts on “How to do network promotion? The machinery and equipment industry.”

  1. To promote the user group first, how to find users in the vast crowd is the simplest search engine. The user takes the initiative to find it, the purpose is clear, and the conversion rate is high. What to retrieve: those models of cranes, then this problem is a contact between us and users. Cover the user's demand points to simply and quickly promote the product. Of course, promotion must also need to use some promotion tools. Everyone is competing depends on whose tools are powerful and who operates well.

  2. One is not bad. The content of the lifting machinery and equipment involved is more convenient to query related industries. In addition, the work of the lifting machinery network is fully and thoughtful, which can meet the needs of customers well.

  3. How to do network promotion on the machinery and equipment industry? The changes are inseparable from its ancestors. When the machinery industry is doing network promotion, it is often very headache, but it is actually three aspects:
    1. What is the purpose of network promotion? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved.
    2, how to choose network promotion channels? (1) Classification of network promotion channels
    Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. , Including today's headlines, Weibo, WeChat, Douyin, etc.
    On how to do network promotion of the machinery and equipment industry?
    Category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today, Douyin, Weibo, etc., as well as some vertical second -line traffic platforms, including Himalayas and Blog , Zhihu, Post Bar, etc.
    If class: other channel promotion, mainly related platforms in the machinery and equipment industry, such as the exchange forums of some vertical machinery and equipment industries, as well as the mechanical and equipment industry sectors of some large portal websites, and even some tools related to the machinery and equipment industry Type platform.
    (2) Network promotion channel selection
    The choice of network promotion channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit?
    This to understand the customer, and the promotion channel is naturally screened.
    (3) Web promotion form Select
    The network promotion form:
    The first type is to spend directly spend money on the channel to advertise. Some customers come in, but no customer comes in without spending money.
    The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic.
    On how to do network promotion of the machinery and equipment industry?
    The traditional mechanical companies on the market are small and medium -sized enterprises. These small and medium -sized enterprises have a common characteristic. Most of them are difficult for them to make a lot of money and advertise directly on the selected promotion channels.
    Therefore, most small and medium -sized enterprises in the machinery and equipment industry walk on two legs. In the early stage, it mainly rely on the first promotion form to bring new customers. In the later period, it mainly brings new customers in the second promotion form.
    3, online promoting customers' secondary use of money spent the salary of employees, and the transformed customers have also been transformed, and the customers attracted are still very useful. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.
    Co the old customers cannot generate secondary demand, don't forget the "user reputation". How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two.
    So the customers brought by online promotion must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. They like to like it. Which platforms stay.
    On how to do network promotion of the machinery and equipment industry?
    Then on the platform where the customer precipitate, formulate a gameplay or mechanism to provide some benefits to bring old customers to new customers, such as direct reward cash and so on.
    How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the company's mechanical products/services, it must pass the quality. This is the basis for establishing reputation. When you let customers recommend you to new customers, there is no worries.
    [Note] The essence of network promotion is the same as the nature of looking for customers offline. Whether you are a mechanical equipment industry or other traditional industries, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!

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